Zig when everyone else zags.
Innovative solutions for chambers of commerce, economic development, nonprofits, associations and business
We Exist to Help You - Dream Big. Think Big. Do Big.
Welcome to the Zig Zag Institute!
We ZIG when everyone else ZAGS! We believe that every community and organization must be future ready. We believe that leaders must be change agents who dream big, think big and ultimately create big ideas that make an impact. We believe that you should blaze your own trail and not simply follow the path left behind by others. We believe that you should not do what everyone else is doing just because it's easy. We certainly do not believe in the status quo.
Steve Jobs said it best, "the ones who are crazy enough to think that they can change the world are the ones who do." I founded the Zig Zag Institute to create a place for everyone to come together who truly think that they can change the world.
If this sounds like you, your community or organization, then we should chat.
Dennis Houston, IOM
Founder & CEO
What we do for you.
Strategic Direction
We will help you build a road map to strategically and successfully achieve your vision. We will encourage you to DREAM BIG. You need to be future ready.
Board Retreats
Our team will challenge your board to THINK BIG, creatively disrupt the status quo and do things differently to create the future.
Leadership Training
Leaders must not do things the same way their organization did in 1953. The world has changed much in recent times. Leaders must adapt and focus on transformational change to impact their communities. We will push you to do one thing - MAKE A DIFFERENCE.
See more services in our What We Do section of the website.
If you don't know where you're going, you might end up somewhere else.
Yogi Berra
Alata
Alice
Open Sans
Noto Sans
Bebas Neue
Great Vibes
Rock Salt
Exo
Belgrano
Overlock
Cinzel
Indie Flower
Staatliches
Roboto Slab
Lato
Noto Serif
Open Sans
Montserrat
Ubuntu
Rubik
Delius
Amiri
Montserrat
Zig Zag Institute colors outside the lines. We don't do status quo. We'll partner with you and challenge you to make your organization future ready so you can make an impact in your region.
Innovative, strategic leadership done right.

Dennis and the community team had a vision that changed the landscape of Norfolk. He is a strategic thinker who "gets it" and helps others get it done!
Joe F.

Dennis challenged us to think big as he led our chamber's strategic visioning process, developed an action plan, and simply made it happen.
Omar C.

Dennis Houston is a visionary leader who pushes you to new heights of success. His leadership and big picture approach transformed our organization.
Susan W.